TOEM Monetization Plan | Anne-Laure Caminade

TOEM

Economic Design - Monetization Plan (2023)

Context

Project Details

The goal of this exercise was to develop a monetization plan for an existing premium game, incorporating two monetization features. The challenge was to implement these features without transitioning the game into a fully free-to-play model.

Document in French.

2 days
Solo project
Tools
- Powerpoint

Quick Overview

Monetization's Intentions

Four intentions that will be the pillars of my monetization plan:
- Production cost/time
- Keeping the original experience intact
- Promoting replayability and improving player retention
- Encouraging acquisition of new players and reengaging old ones

Monetization Plan

Here is the introduction of the proposed monetization plan:
The core game becomes a "story mode", we reduce the game's price and we add new elements.

Impacts of the first feature: adding currencies and a shop

In the impacts' slide, I confront the feature to my four monetization's intentions, evaluating how well it aligns with them.

TOEM's Gameplay Loop

TOEM's Gameplay Loop with the monetization features

Full document (pdf)

Reflection

This exercise helped me to gain a deeper understanding of designing monetization, emphasizing the crucial role of design intentions even in economic design.

I had to think in detail about the impacts (production/gameplay/public-wise) of each monetization feature I thought of implementing and how to incorporate them into the gameplay loop.

The challenge of refraining from transitioning the game into a free-to-play model prompted a shift in my approach, compelling me to explore alternative strategies that align with the essence of the original game while still achieving the goals of the monetization plan.

For more information about this document, please contact me.

Precedent Project

Back to Documentation

Precedent Project