Brawlhalla Live Ops | Anne-Laure Caminade

Brawlhalla

Economic Design - Live Ops Deconstruction (2021)

Context

Project Details

The goal of this exercise was to deconstruct the live operations (Live Ops) of a free-to-play game in order to gain a comprehensive understanding of the strategies behind them.

Document in French.

1 month 1/2
Solo project
Tools
- Powerpoint
- Excel

Quick Overview

Live Ops Operation

In this section of the document, I provide details on the various elements that constitute the Live Ops of Brawlhalla.

This slide especially shows one of them that happens every week: The Legends Rotation. Indeed, each week, 9 characters are unlocked temporarily, allowing the player who has not yet unlocked them to try them out.

Roadmap Calendar

Here is the complete roadmap calendar with all the events between August 2021 and November 2021.

Live Ops' impact on the monetization

After detailing the Live Ops Operation, I analyse their impact on the monetization while analyzing the monetization itself.

This slide shows the taps and sinks of the different currencies of the game.

Live Ops Communication

The last part of the document shows how Brawlhalla communicates their Live Ops, whether it is in-game or outside of the game, via social networks per example.

Full document (pdf)

Reflection

This exercise helped me to understand how live operations function in the context of Brawlhalla and their impact on the game's monetization.

Digging into the specifics of the game's actions and strategies provided valuable insights, offering a closer look at the intricacies involved in maintaining the live operations of a free-to-play game like Brawlhalla.

For more information about this document, please contact me.

Precedent Project

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Precedent Project